Komunikacja marketingowa : (Rekord nr 32922)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02008nam a2200577 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 991028349979705066 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230403125435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180809s2018 pl ad f |001 0 pol |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | b0000006034800 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | UWD 2018/24393 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788363391508 |
| Terms of availability | zł 69 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 991028349979705066 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (PL-WaBN)b60348008-48omnis_nlop |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | b60348008 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1034650527 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | xx004292786 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (PL)b0000006034800 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (EXLNZ-48OMNIS_NETWORK)9910112230105606 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | WA N |
| Transcribing agency | WA N |
| Modifying agency | WA N |
| 045 2# - TIME PERIOD OF CONTENT | |
| Formatted 9999 B.C. through C.E. time period | d2001 |
| -- | d2018 |
| 046 ## - SPECIAL CODED DATES | |
| Beginning or single date created | 2018 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | (075.8) |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 339.138:316.77(438) |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 01 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Taranko, Teresa |
| Dates associated with a name | (1960-2019) |
| Relator term | Autor |
| 245 10 - TITLE STATEMENT | |
| Title | Komunikacja marketingowa : |
| Remainder of title | istota, uwarunkowania, efekty / |
| Statement of responsibility, etc | Teresa Taranko. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | [Siedliska] : |
| Name of publisher, distributor, etc | Wydawnictwo Nieoczywiste - GAB Media, |
| Date of publication, distribution, etc | copyright 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 270 stron : |
| Other physical details | ilustracje, wykresy ; |
| Dimensions | 24 cm. |
| 336 ## - | |
| -- | Tekst |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | Bez urządzenia pośredniczącego |
| -- | n |
| -- | rdamedia |
| 338 ## - | |
| -- | Wolumin |
| -- | nc |
| -- | rdacarrier |
| 380 ## - | |
| -- | Książki |
| 380 ## - | |
| -- | Publikacje dydaktyczne |
| 380 ## - | |
| -- | Publikacje fachowe |
| 385 ## - | |
| -- | Menedżerowie |
| 385 ## - | |
| -- | Specjaliści ds. marketingu |
| 385 ## - | |
| -- | Specjaliści ds. reklamy |
| 385 ## - | |
| -- | Poziom nauczania |
| -- | Szkoły wyższe |
| 388 1# - | |
| -- | 2001- |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliografia, netografia na stronach 251-260. Indeks. |
| 521 8# - TARGET AUDIENCE NOTE | |
| Target audience note | Dla pracowników naukowych, studentów, właścicieli oraz pracowników agencji reklamy i komunikacji zintegrowanej, a także menedżerów. |
| 648 #7 - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
| Chronological term | 2001- |
| Source of heading or term | DBN |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Komunikacja marketingowa |
| Source of heading or term | DBN |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Konsumenci |
| Source of heading or term | DBN |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Przedsiębiorstwo |
| Source of heading or term | DBN |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Materiały pomocnicze |
| Source of term | DBN |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Monografia |
| Source of term | DBN |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Zarządzanie i marketing |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Doradztwo Wydawnicze GAB Grzegorz Boguta |
| Relator term | Wydawca |
| Relator code | pbl |
| 920 ## - | |
| -- | 978-83-63391-50-8 : |
| -- | zł 69 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Nie do wypożyczenia | SWPW Płock | SWPW Płock | 13.04.2023 | 68 | 50.85 | P49644 | P49644 | 13.04.2023 | 50.85 | 13.04.2023 | Książki |
