Komunikacja marketingowa (Rekord nr 32958)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01157nam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9912913826105606 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230413132701.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr mn nnnuuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140213s2013 pl a o 000 0 pol d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | b0000100088123 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788301173906 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 990001899440107668-48omnis_network |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Aleph)000189944TUR01 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (PL)b0000100088123 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | WR 16 |
| Transcribing agency | WR 16 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wiktor, Jan W. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Promocja |
| Language of a work | (pol.) |
| 245 10 - TITLE STATEMENT | |
| Title | Komunikacja marketingowa |
| Medium | [Dokument elektroniczny] : |
| Remainder of title | modele, struktury, formy przekazu / |
| Statement of responsibility, etc | Jan W. Wiktor. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Wyd. 2 zm. i rozsz. |
| 256 ## - COMPUTER FILE CHARACTERISTICS | |
| Computer file characteristics | Dane tekstowe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Warszawa : |
| Name of publisher, distributor, etc | Wydawnictwo Naukowe PWN, |
| Date of publication, distribution, etc | 2013. |
| 500 ## - GENERAL NOTE | |
| General note | Tyt. ze strony: http://www.ibuk.pl/ |
| 500 ## - GENERAL NOTE | |
| General note | Dostęp autoryzowany na podstawie IP komputera w sieci Politechniki Wrocławskiej. |
| 500 ## - GENERAL NOTE | |
| General note | Wyd. 1 ukazało się pt.: Promocja : system komunikacji przedsiębiorstwa z rynkiem. Warszawa, 2001. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliogr. s. 365-376. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Tryb dostępu: Internet. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Ibuk.pl |
| Relator code | pbl |
| 920 ## - | |
| -- | 978-83-01-17390-6 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Nie do wypożyczenia | SWPW Płock | SWPW Płock | 13.04.2023 | 70 | 55.12 | P49680 | P49680 | 13.04.2023 | 55.12 | 13.04.2023 | Książki |
