Zarządzanie silną marką / (Rekord nr 33193)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02007nam a2200505 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9913288663505606 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240226111845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230817s2023 pl |000 0 pol c |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | b1000002996345 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788366402911 |
| -- | (oprawa miękka) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (PL)b1000002996345 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SGH |
| Transcribing agency | SGH |
| Modifying agency | SGH |
| 046 ## - SPECIAL CODED DATES | |
| Beginning or single date created | 2023 |
| 245 00 - TITLE STATEMENT | |
| Title | Zarządzanie silną marką / |
| Statement of responsibility, etc | redakcja naukowa Marzanna K. Witek-Hajduk ; [autorzy: Marzanna K. Witek-Hajduk, Grzegorz Materna, Teresa M. Dudzik, Andrzej Sznajder, Ewa Szczęsna, Tomasz Sikora, Wiktor Piątkowski, Sylwia Zapolska-Szcześniak, Krzysztof Jakubiak, Bohdan Pawłowicz, Agnieszka Surowicz]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Warszawa : |
| Name of publisher, distributor, etc | Wydawnictwo Nieoczywiste, |
| Date of publication, distribution, etc | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 444 strony : |
| Other physical details | ilustracje ; |
| Dimensions | 24 cm. |
| 336 ## - | |
| -- | Tekst |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | Bez urządzenia pośredniczącego |
| -- | n |
| -- | rdamedia |
| 338 ## - | |
| -- | Wolumin |
| -- | nc |
| -- | rdacarrier |
| 380 ## - | |
| -- | Książki |
| 380 ## - | |
| -- | Publikacje dydaktyczne |
| 380 ## - | |
| -- | Publikacje naukowe |
| 385 ## - | |
| -- | Poziom nauczania |
| -- | Szkoły wyższe |
| 388 1# - | |
| -- | 2001- |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliografia, wykaz aktów prawnych na stronach 421-433. Indeks. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Firma (nazwa) |
| Source of heading or term | DBN |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marka (ekonomia) |
| Source of heading or term | DBN |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Zarządzanie produktem |
| Source of heading or term | DBN |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Znak towarowy |
| Source of heading or term | DBN |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Podręcznik |
| Source of term | DBN |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Zarządzanie i marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Witek-Hajduk, Marzanna K. |
| Relator term | Redakcja |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Materna, Grzegorz |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dudzik, Teresa Magdalena |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sznajder, Andrzej |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Szczęsna, Ewa |
| Titles and other words associated with a name | (ekonomia) |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sikora, Tomasz |
| Titles and other words associated with a name | (ekonomia) |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piątkowski, Wiktor |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zapolska-Szcześniak, Sylwia |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jakubiak, Krzysztof |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pawłowicz, Bohdan |
| Relator term | Autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Surowicz, Agnieszka |
| Relator term | Autor |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Doradztwo Wydawnicze GAB Grzegorz Boguta |
| Relator term | Wydawca |
| Relator code | pbl |
| 920 ## - | |
| -- | 978-83-66402-91-1 (oprawa miękka) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Nie do wypożyczenia | SWPW Płock | SWPW Płock | 26.02.2024 | 107 | 58.70 | P49980 | P49980 | 26.02.2024 | 58.70 | 26.02.2024 | Książki |
